Client onboarding

Your campaign
starts here.

Eight short steps, about twenty minutes and no meetings. Drop in what you have, skip what you don't, and watch your first ad take shape as you go.

Let's start What happens next

Campaign readiness

0 / 100

Just landed

You're already at 5 points, just for showing up.

Campaign ready
Fully loaded

About 20 minutes left

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The steps

Rough is fine. Missing is not.

We would rather have a screenshot today than a polished file next month. Everything you add here lands directly with your Njord team.

0

Step 0·1 min·+5 points

First, who are we talking to?

So we know whose campaign this is and who to call with questions.

1

Step 1·Required·2 min·+12 points

Your visual identity

A PDF of your brand guidelines, or a link to where they live. If you have neither, a few screenshots of your website will do.

or paste a link
2

Step 2·Required·1 min·+10 points, +3 for vector

Your logotype, in vector

SVG is ideal. AI, EPS or PDF work just as well. A vector file keeps your logo sharp at every size, from a LinkedIn thumbnail to a trade fair wall.

3

Step 3·Optional·1 min·+7 bonus points

Brand book

If your identity comes with a brand book, drop it here. Tone of voice, photography style and the dos and don'ts help us get it right the first time.

or paste a link
4

Step 4·Optional·2 min·+7 bonus points

Strategy

Anything that explains where you're heading: positioning, messaging, ICP definitions, a sales deck or a strategy summary. Half finished documents are welcome.

or paste a link
5

Step 5·Required·4 min·+12 points, +3 for three or more

Your Rainmakers

The people who close your biggest deals. Upload their photographs and tell us who is who. Familiar faces win: stakeholders who recognise the Rainmaker engage roughly twenty times more often. Photos of them in action, on stage or in a meeting, work best.

6

Step 6·Required·2 min·+10 points

Your typefaces

Upload the font files or tell us the family names and where to get them. We set your first headline in it straight away.

or tell us
7

Step 7·Required·2 min·+8 points

How should we split the ads?

Njord works with five ad categories. The recommended split comes from what actually closes complex deals, but you know your market. Adjust freely, the total always lands on 100 percent.

Ads in this batch
10
Total 100%
8

Step 8·Required·5 min·+18 points

What should each ad achieve?

One line per ad is plenty. What should the reader think, feel or do after seeing it? We turn this into headlines and copy. Twenty characters unlock the tick.

Last step

Send it over when you're ready.

Your Njord team gets a notification, reads everything you've added and comes back with the first concepts. You can return to this page at any time to add more.

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